Solcertain — Solar Lead Marketplace

Pay-Per-Lead Operations

Live Pricing
↑ Lead volume is increasing and trending upward in key markets
Lead volume is increasing  →  ROI potential increasing          Lead volume is increasing  →  ROI potential increasing         

Current per-lead pricing by state. Prices are dynamic and may change based on buyer demand and market conditions.

Click any row to open it in the ROI Calculator

State Abbr. Exclusive / Lead Non-Exclusive / Lead (sold to 2 buyers max) Availability Lead Volume Trend
Welcome back — your last scenario has been restored.

Estimate your return on Solcertain solar leads. Adjust your state, lead type, volume, and average commission to see your projected ROI instantly.

Calculator Inputs

No active buyers in this state — contact us to discuss availability.
— Select state
175150225300+
20% Exclusive
$10,000 Per Install
I have an optimized CRM Check this to apply a +5% close rate boost

Projected Returns

Monthly Lead Cost
—
Total spend on leads
Expected Closes
—
Per month
Gross Revenue
—
Before rep commissions & lead costs
Rep Commissions Paid
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Total payout to sales reps
Owner Gross Profit
—
Gross revenue − rep commissions − lead costs
Owner ROI
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Return on lead spend
Cost Per Close
—
Lead cost ÷ closes
Revenue Per Lead
—
Gross revenue ÷ leads purchased

Volume Scenarios

Based on current inputs — select a state to begin
Leads / Month Monthly Cost Est. Closes Est. Gross Revenue Owner Profit Owner ROI
Select a state above to see volume projections

Top States by Owner ROI

Ranked by owner profit for your current setup
State Price / Lead Owner Profit Owner ROI
Set your inputs above to see top states

Need More Lead Volume?

Submit your target volume and bid — we'll scale supply in your state if it's profitable for both sides.

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Select a state to see the current listed price.
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Send to: clientsuccess@solcertain.com · We reply within 1 business day.

Campaign Tips

Always-On Campaigns
Campaigns that are active 24/7 have the best chance of receiving leads. Pausing or limiting hours reduces your flow.
Best Performing Setup
Top clients run multiple whole states with no geo restrictions. The only restrictions we apply are on Power Company targeting.

Lead Quality & Verification

16-Point Validation
Every lead passes 16 separate validation checks before delivery — ensuring quality at every step of the funnel.
One-Time Password (OTP)
Leads verify their identity via a 5-digit code texted to their phone. They must text it back to complete the form — confirming a real, active number.
Triple Verified ✓
Address, Email, and Homeowner identity are all matched and confirmed on every lead before delivery.
Property Data Match
Leads are cross-referenced against property ownership data to confirm the person is a real homeowner.
No Landlines or Google Voice
Phone numbers are screened — no landlines and no Google Voice numbers accepted.
Bot & Spam Protection
All leads are protected by Google reCAPTCHA and IP address filtering to block bots and repeat submissions.

Pricing Model

Dynamic Pricing ⚠
Prices are not static. They adjust based on buyer competition and market demand — pricing rises when more buyers compete for leads in a state, and may decrease when demand softens.
Market Factors
Pricing is influenced by: seasonal weather patterns, holidays, political climate, platform algorithm changes, and increases in overall lead demand.
Filter Pricing
The more filters you apply to leads (e.g. credit score, utility, roof type), the higher the cost — filters add 5% to 60% to the base price per lead.
Exclusive vs Non-Exclusive
Exclusive leads are sold to one buyer only. Non-exclusive leads are sold to a maximum of two companies — never more. Exclusive pricing reflects the higher close rate (20% vs 10%) and the advantage of no competition on the same lead.

Aged Leads

What Are Aged Leads?
Aged leads are leads that were not purchased by a solar company at the time of generation. They are typically non-exclusive, though they may be exclusive if you are the only active buyer in that area.

Self Service Portal

Now Available ✓
A Self Service Portal is now available for creating and managing your own lead campaigns. If you don't have access yet, we will reach out to get you set up.

Return Policy

Acceptable Returns ✅
Lead is outside your selected geographic area  ·  Disconnected or non-working phone number  ·  Duplicate lead  ·  Job seeker or solar contractor  ·  Renter — not a homeowner  ·  Mobile home
Non-Acceptable Returns ❌
Tree shading on the property  ·  Monthly electricity bill size  ·  Homeowner disinterest after contact  ·  Credit qualification failure  ·  Wanted ground-mount instead of rooftop  ·  No response from homeowner

Getting Started

Step 1 — Choose Your States
Tell us which states and lead type (exclusive or non-exclusive). Best results come from running multiple whole states.
Step 2 — Campaign Setup
We configure your Lead Prosper routing and delivery endpoint. Self Service Portal also available for managing your own campaigns.
Step 3 — Leads Go Live
Leads flow in real-time — you start working them immediately. Campaigns active 24/7 receive the highest lead volume.
Step 4 — Scale What Works
Review performance weekly. Add states, increase volume, or apply filters as your pipeline grows.

Contact

Email
clientsuccess@solcertain.com
Website
solcertain.com